--- title: "How to redirect wholesale customers after login" description: "Process Wholesale can send wholesale customers to a page you choose, such as a wholesale collection, after they log in. Enter the path in Settings > Customer settings on Enterprise or Professional, then add the B2B Redirect Block or the Redirect customer account block." type: how-to plans: [Enterprise, Professional] keywords: [ login redirect, B2B redirect, redirect after login, wholesale landing page, send wholesale customers to collection, B2B Redirect Block, customer account redirect, ] questions: - "How do I send wholesale customers to a specific page after they log in?" - "What URL do I enter for the B2B redirect?" - "How often are wholesale customers redirected?" - "Which customers are redirected after login?" - "Does the redirect work with new customer accounts?" - "How do I test the login redirect?" last_verified: 2026-11-11 order: 8 --- # How to redirect wholesale customers after login Process Wholesale can send wholesale customers (B2B customers) to a page you choose, such as `/collections/wholesale` or your Quick Buy page, when they open their customer account after logging in. Enter the path under **Settings > Customer settings > B2B customer redirect after login**, then add the block that matches your customer account type: the **B2B Redirect Block** in your theme for legacy customer accounts, or the **Redirect** block in the customer account editor for new customer accounts. Each customer is redirected at most once every 12 hours. The redirect needs the Enterprise or Professional plan. **At a glance** - **Plan:** Enterprise or Professional - **Where:** Process Wholesale > **Settings > Customer settings > B2B customer redirect after login > Redirect URL** - **Legacy customer accounts:** **B2B Redirect Block** on the theme's customer account page - **New customer accounts:** **Redirect** block on the **Orders** page of the customer account editor - **How often:** At most once every 12 hours per customer (per browser with legacy customer accounts) - **Default:** Off (no URL) ## Before you start Check which customer account type your store uses. In Shopify admin, look under **Settings** for your customer accounts setting; Shopify labels the two types **Customer accounts** (new customer accounts) and **Legacy** (legacy customer accounts). The redirect URL is the same for both; the block you add is different. ## Steps to set the redirect URL 1. In Shopify admin, open the **Process Wholesale** app and select **Settings**. 2. Select **Customer settings**. 3. In the **B2B customer redirect after login** card, enter a path in **Redirect URL**. The field shows your store's primary domain in front, so enter only the part after it, starting with `/`. Examples: `/collections/wholesale`, `/pages/quick-buy`. 4. Select **Save**. On Starter the field is disabled and the card shows **Upgrade to Enterprise**. Enterprise and Professional both qualify. ## Steps for legacy customer accounts: add the B2B Redirect Block 1. In Shopify admin, go to **Online Store > Themes** and select **Customize** on your live theme. 2. Open the template for the customer account page. 3. Add a block, select **Apps**, and choose **B2B Redirect Block**. 4. Select **Save**. Shortcut: on the Process Wholesale **Dashboard**, under **App Status**, the **B2B Redirect** card's **Enable** link opens the theme editor on that template. ## Steps for new customer accounts: add the Redirect block 1. On the Process Wholesale **Dashboard**, under **App Status**, select **Enable** on the **B2B Redirect** card. It opens the customer account editor on the **Orders** page. 2. Add the Process Wholesale block named **Redirect** to the **Orders** page. 3. Save in the editor. When the block is active, the **B2B Redirect** card shows **ON**. ## Who is redirected, and how often | | Legacy customer accounts (B2B Redirect Block) | New customer accounts (Redirect block) | | ------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------- | | Who is redirected | Logged-in customers with any tag that contains `b2b`, including pending customers tagged `B2B_Registeration` and customers tagged `B2Bnetterms` | Logged-in customers with the exact tag `B2B`, in any capitalization. Pending customers are not redirected. | | Where the redirect starts | The customer account page | The **Orders** page of the customer account | | How often | Once every 12 hours per customer in each browser | At most once every 12 hours | | Where the customer goes | The path you entered, on your store | Your primary domain followed by the path you entered | **Example.** The redirect URL is `/collections/wholesale`, on a store with legacy customer accounts. A wholesale customer opens their account page at 09:00 and is sent to the wholesale collection. They open their account page again at 15:00 and stay there. At 21:01 they open their account page and are sent to the wholesale collection again. ## What your customers see When a wholesale customer opens the page that holds the redirect block (the account page with legacy customer accounts, the **Orders** page with new customer accounts), the browser moves to the page you chose. Customers who are not wholesale see that page as normal. Within 12 hours of a redirect, the customer can open that page without being sent away. ## Testing the redirect 1. Create or pick a test customer and tag them `B2B`. 2. Log in as that customer on your live storefront (not in the theme or account editor). 3. Confirm you arrive on the redirect page. 4. To test again within 12 hours with legacy customer accounts, use a private browser window. With new customer accounts, wait 12 hours or use a second test customer. ## Limits and things to know - **Enter a path that starts with `/`.** The path is added to your domain as written, so `collections/wholesale` without the slash does not lead to the right page. - **The legacy block counts any tag with `b2b`.** Pending customers tagged `B2B_Registeration` are redirected too. Point the redirect at a page that also makes sense for an applicant, or review applications promptly. - **One URL for all wholesale customers.** You cannot send different customers to different pages. - **The redirect runs only where its block is placed:** the customer account page (legacy) or the **Orders** page (new). - **The setting and blocks need Enterprise or Professional.** ## Troubleshooting | Symptom | Likely cause | Fix | | ---------------------------------------------- | ---------------------------------------------------------------------------------- | --------------------------------------------------------------------------------- | | Nobody is redirected | No URL saved, the block is missing, or it is the wrong block for your account type | Save a **Redirect URL** and check the **B2B Redirect** card on the **Dashboard**. | | A customer was redirected once, then not again | The 12-hour limit | No fix needed. | | Pending customers are redirected | Legacy customer accounts redirect any tag containing `b2b` | Review pending applications, or choose a page suitable for applicants. | | The redirect lands on a page not found | The path is wrong or has no leading `/` | Enter the path exactly as it appears after your domain, starting with `/`. | | The Redirect URL field is greyed out | The store is not on Enterprise or Professional | Upgrade under **Plan**. | ## Frequently asked questions ### What URL do I enter for the B2B redirect? A path on your store that starts with `/`, such as `/collections/wholesale`. The field already shows your primary domain in front of it. ### How often are wholesale customers redirected? At most once every 12 hours. After that, opening the page with the redirect block again redirects them once more. ### Which customers are redirected after login? With new customer accounts, customers with the exact tag `B2B`. With legacy customer accounts, customers with any tag that contains `b2b`, which includes pending customers. ### Does the redirect work with new customer accounts? Yes. Add the **Redirect** block to the **Orders** page in the customer account editor. Legacy customer accounts use the **B2B Redirect Block** in the theme instead. ## Related articles - [Wholesale customers and customer tags explained](wholesale-customers-and-tags.md) - [The Process Wholesale dashboard and App Status explained](../getting-started/dashboard-and-app-status.md) - [How to make pages, collections or products wholesale-only](../storefront/lock-content.md) - [Process Wholesale theme blocks and app embeds](../storefront/theme-blocks-overview.md) - [Process Wholesale plans and what each plan includes](../account/plans-and-pricing.md)