How to hide prices from customers who are not wholesale

Process Wholesale can hide prices and buy buttons on your storefront from everyone who is not a wholesale customer (B2B customer), and show a message such as "Log in to see price" in place of the add to cart button. It needs two switches, both on: the Hide price app embed in your theme, and Hide prices and buy buttons from non-B2B customers in Process Wholesale under Settings > Customer settings. Hide price is part of the Professional plan. It changes what the storefront displays; it does not stop a purchase.

Before you start#

• Your store must be on the Professional plan. On other plans the settings are disabled with a link Upgrade to Professional, and the Hide price app embed is not listed in your theme. See Process Wholesale plans and what each plan includes.
• Your theme must support app embeds (an Online Store 2.0 theme). See Process Wholesale theme blocks and app embeds.

Steps to hide prices#

Part 1: turn on the setting in Process Wholesale

1. In Shopify admin, open the Process Wholesale app.
2. Select Settings, then Customer settings in the list on the left.
3. In the Hide prices for non-B2B customers card, check Hide prices and buy buttons from non-B2B customers.
4. In the text field under it, enter the message shown in place of the add to cart button. Leave it as "Log in to see price" or write your own, for example "Apply for a wholesale account to see prices".
5. Select Save. Nothing changes on the storefront until you save.

Part 2: switch on the Hide price app embed

1. In the same Hide prices for non-B2B customers card, select the Hide price link in the banner "Enable the Hide price app embed in your theme customizer to begin hiding prices." It opens the theme editor at App embeds with Hide price selected. You can also go to Online Store > Themes > Customize > Theme settings > App embeds.
2. Switch Hide price on.
3. Select Save in the theme editor.

Part 3: check the result

1. Open your store in a private browser window, where you are not logged in.
2. Open a collection page and a product page. Prices should be hidden and the add to cart button should show your message.
3. Log in as a wholesale customer tagged B2B and confirm prices show.

The Process Wholesale Dashboard also has a Hide price card in App Status. It shows ON when the Hide price app embed is on in your published theme. The card does not check the setting in Part 1, so a card showing ON still needs the checkbox saved. On the Enterprise plan the card is not locked and shows Enable, but the Hide price app embed needs Professional and is not listed in the theme editor on Enterprise.

What your customers see#

Visitors without wholesale access (guests, and logged-in customers with no tag containing b2b):

• Prices are hidden on every page where the theme shows them, as long as the theme uses one of the selectors Hide price looks for (listed in "How Hide price finds prices and buttons").
• Buy it now and other dynamic checkout buttons are hidden.
• In each product form and product card, the first add to cart button stays visible and its text is replaced by your message. Any other add to cart buttons in the same form or card are hidden.
• The message is plain text on the button. It is not a link, and it shows in one language: the text you saved.
• Products that appear later on the page, such as in a quick view, a drawer or a "load more" list, are hidden too when they use the same selectors.

Wholesale customers (any customer tag containing b2b) see the storefront as usual, with all prices and buttons.

Example

How Hide price finds prices and buttons#

Hide price looks for page elements by CSS selector. The defaults match many themes, including Dawn-style themes:

Add to cart and Buy it now buttons are changed only inside a product form or a product card: an add to cart form, a product-form element, or an element with the class product-form, product-card or card-wrapper. Prices are hidden wherever they match, on any part of the page.

Custom selectors for themes that need them#

If some prices or buttons stay visible, your theme uses different class names. Add them in the theme editor under Theme settings > App embeds > Hide price:

• Leave a field blank to use only the defaults. Your selectors are added to the defaults; they never replace them.
• Separate several selectors with commas, for example .product-price, .money-sale.
• The two price fields are applied together on every page, and so are the two add to cart fields. Putting a price selector in the product field or the collection field gives the same result.
• Select Save in the theme editor after changing a field.

How to find a selector in your browser

1. Open your storefront in Chrome, Edge or Firefox while logged out.
2. Right-click the price (or button) that stays visible and choose Inspect.
3. In the panel that opens, look at the highlighted element and its parents for a class attribute, for example class="product-price money".
4. Turn one class into a selector by putting a period in front of it: .product-price. For an id, put # in front: #ProductPrice.
5. Paste the selector into the matching field, save the theme, and reload the storefront in a private window.

What Hide price does not do#

• It does not prevent a purchase. The add to cart button that shows your message still works as an add to cart button. A visitor who clicks it adds the product to the cart, and the cart and Shopify checkout show the price.
• It does not remove prices from the page. Prices stay in the page source, and they can appear for a moment while the page loads, before Hide price runs.
• It does not change checkout. Shopify checkout always shows prices.
• It does not restrict who can open a page. To send visitors away from wholesale-only pages, collections or products, use Lock Content Redirect (Enterprise or Professional).

Limits and things to know#

• Both switches must be on. With the app embed on and the setting off, or the setting on and the app embed off, nothing is hidden.
• Professional only. Hide price is part of the Professional plan. The Hide price app embed is not listed in the theme editor on Starter or Enterprise.
• One message for every language. The message is not translated per storefront language.
• Elements outside a product form or card keep their buttons. A theme that places its add to cart button outside a form or card that Hide price recognizes keeps that button as it is.
• The rule is "a tag containing b2b". Any customer with a tag such as B2B_Registeration, B2Bnetterms or b2b-vip sees prices.

Troubleshooting#

Frequently asked questions#

Can customers still buy when prices are hidden?#

Yes. Hide price changes the add to cart button's text but does not disable it, and the cart and checkout show prices. Hide price is a display setting, not a purchase restriction.

Do pending wholesale applicants see prices?#

Yes. Pending applicants are tagged B2B_Registeration, which contains b2b, so Hide price shows them prices. They do not get wholesale discounts at checkout until they are approved and tagged B2B.

What if my theme still shows some prices or buttons?#

Add your theme's CSS selectors in the theme editor under Theme settings > App embeds > Hide price. Custom selectors are added to the defaults, and you can enter several separated by commas.

Which plan includes Hide price?#

Professional. Current prices are shown on the Shopify plan page that opens from Plan in Process Wholesale.

Can I show a link or a different message per language?#

No. The message is plain text in a single language, shown on the add to cart button.

Related articles#

• How to make pages, collections or products wholesale-only
• Process Wholesale theme blocks and app embeds
• Theme block settings reference
• Wholesale prices not showing on the storefront
• Wholesale customers and customer tags explained

Plans: Professional · Last verified November 11, 2026 · View this page as Markdown