How to make pages, collections or products wholesale-only

Process Wholesale makes pages, collections and products wholesale-only with the Lock Content Redirect block, an app block you add to a page, collection or product template in the Shopify theme editor. Every storefront page that uses that template sends visitors without access to another address, by default the account login page /account/login. By default only logged-in customers with the exact tag B2B are let in, and you can switch to your own customer tags instead. Lock Content Redirect needs the Enterprise or Professional plan.

Before you start#

• Your store must be on the Enterprise or Professional plan. On other plans Lock Content Redirect is not listed under Apps in the theme editor.
• Your theme must be an Online Store 2.0 theme. See Process Wholesale theme blocks and app embeds.
• Decide which template to lock. Lock Content Redirect locks every page using the template it is in. If you add it to your default product template, every product using that template is locked. To lock only some products, pages or collections, create a separate template for them (for example a product template named wholesale), add the block to that template only, and assign that template to the wholesale-only items in Shopify admin.

Steps to lock a template#

1. In Shopify admin, go to Online Store > Themes and select Customize on your live theme.
2. In the template selector, choose the page, collection or product template to lock, for example your wholesale product template.
3. In a section of that template, select Add block, open the Apps tab and select Lock Content Redirect.
4. Set Redirect URL: where visitors without access are sent. Keep /account/login, or enter another address such as /pages/wholesale-application.
5. Set Tag access mode, and Customer tags if the mode needs them (see "Who is allowed in").
6. Select Save.
7. Test on the live storefront in a private browser window: open a page that uses the template while logged out, then again while logged in as a wholesale customer.

Video walkthrough: How to hide specific products & pages from retail customers (5 minutes) shows how to set up the Lock Content Redirect block.

Lock Content Redirect settings#

Who is allowed in#

Lock Content Redirect compares the customer's tags with a list. When Customer tags is empty, the list is the single tag B2B. When Customer tags is filled in, the list is those tags. Tags match exactly, ignoring capitalization and spaces around the commas.

Examples

What visitors see#

• Visitors with access see the page as usual. The block itself shows nothing.
• Visitors without access are sent to the Redirect URL as the page opens. With the default Redirect URL they land on the account login page.
• In the theme editor the block never redirects, so you can keep editing a locked template. Test on the live storefront.

What Lock Content Redirect does not do#

• The redirect happens in the visitor's browser. The page starts to load, and the browser is sent to the Redirect URL when it reaches the block.
• It acts only on pages that use the locked template. A locked product still appears on collection pages and in search results unless those pages are locked too. Search results cannot be locked, because the block can only be added to page, collection and product templates.
• It does not change prices or buttons on other pages. To hide prices from retail customers everywhere, use Hide price (Professional).

Limits and things to know#

• Templates: page, collection and product templates, including alternate templates such as page.wholesale. Not the home page, search, cart, blog or account templates.
• Plan: Enterprise or Professional. The in-app FAQ calls it an Enterprise block; Professional includes it too.
• Dashboard card: The Lock content card in App Status on the Process Wholesale Dashboard shows ON when the block is found in any page, collection or product template of your published theme. Its Enable link opens the theme editor, where you choose the template.
• Exact tag match: In the default mode, tags such as b2b-gold or B2Bnetterms do not count unless the customer also has B2B.

Troubleshooting#

Frequently asked questions#

Can I hide specific products from retail customers?#

Yes. Create a separate product template, add the Lock Content Redirect block to it, and assign that template only to the wholesale-only products. Visitors without access who open those product pages are sent to the Redirect URL.

Who can open a page with the Lock Content Redirect block?#

In the default mode, only logged-in customers with the exact tag B2B, in any capitalization. With Customer tags filled in, the customers with one of those tags, or in the "Hide from" mode, everyone except them.

Why are approved wholesale customers being redirected?#

Most often Customer tags is filled in without B2B, which makes the block ignore the B2B tag. Clear the field or add B2B to it.

Why does the Lock Content Redirect block not redirect in the theme editor?#

The block skips the redirect in the theme editor so you can keep editing the template. It redirects on the live storefront.

Can I lock pages for customers with a VIP tag instead of B2B?#

Yes. Choose Show only for customers with specified tags and enter VIP in Customer tags. Only logged-in customers tagged VIP can open the page.

Related articles#

• How to hide prices from customers who are not wholesale
• Process Wholesale theme blocks and app embeds
• Theme block settings reference
• Wholesale customers and customer tags explained
• Process Wholesale blocks missing from the theme editor

Plans: Enterprise, Professional · Last verified November 11, 2026 · View this page as Markdown